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Change button text from 'Elastic Fundamentals' to 'Get started'#2545

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KOTungseth wants to merge 1 commit intomainfrom
landing-page/get-started-cta
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Change button text from 'Elastic Fundamentals' to 'Get started'#2545
KOTungseth wants to merge 1 commit intomainfrom
landing-page/get-started-cta

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@KOTungseth
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User signals for this change:

  • From 25-9-25 to 21-1-26, the Elastic fundamentals was clicked 13,559 times.
  • From 24-5-25 to 24-9-25, the Get started CTA was clicked 82,253 times.

User signals for this change:
- From 25-9-25 to 21-1-26, the `Elastic fundamentals` was clicked 
13,559 times.
- From 24-5-25 to 24-9-25, the `Get started` CTA was clicked 82,253 times.
@Mpdreamz
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We need to update our synthetic checks for this, also we need to push this into production in a controlled fashion so that we can update our monitors.

@KOTungseth when do you need this by?

@KOTungseth
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This is not urgent. It can sit until you're good and ready to update synthetics checks.

@theletterf
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@KOTungseth What's the bounce rate before and after? 'Get Started' might be a bit misleading? I can see the CTA appeal though.

Also, we would rename the button but not the section, right?

+CC @lcawl @jmikell821

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See comment.

@lcawl
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lcawl commented Jan 27, 2026

Also, we would rename the button but not the section, right?

I think this content isn't really a "get started" anymore, so I don't think we should rename the button without considering changes to where it points or what's on that page.

@jmikell821
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I'm on the fence. I too think "Get Started" can be a little misleading, especially since we have solution sections with that same title. However, this is standard naming across other SaaS docs. What about "Getting Started" just for a slight variation?

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5 participants