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  1. experimentation-playbook experimentation-playbook Public

    An end-to-end A/B testing program review: 6 experiments, 2 ships, and the decision-quality framework behind them

    Jupyter Notebook 1

  2. marketing-mix-model marketing-mix-model Public

    A full-stack Marketing Mix Model (MMM) for a simulated DTC retail e-commerce brand (ShopNova), built from scratch in Python with an interactive React dashboard.

    JavaScript 1

  3. ltv-cac-modeling ltv-cac-modeling Public

    Customer unit economics: LTV prediction, CAC analysis, cohort retention, and growth channel optimization for a B2B SaaS platform

    JavaScript 1

  4. freena22.github.io freena22.github.io Public

    HTML