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How do we find out whether people clicked "Yes" or "No" on the feedback widget? #70

@sarahmaddox

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@sarahmaddox

This PR added the feedback widget:
#1

Please would you add some usage docs for interpreting the results of the widget?
(I've found the feedback event in Google Analytics for my site, but I can't figure out whether people clicked "Yes" or "No" on the feedback widget. At first I thought everyone is just clicking yes, because the only event I see is "helpful" - there's no "not helpful" event. But now 2 months have passed and there's still no "not helpful" event so I'm beginning to think there must be some other way of reading the input.)

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