Information gathering: Define user groups

[ExperimentsInHonesty]

Overview

We need to define some user groups so that we can have a set of draft personas to create research programs around.

Action Items

• Copy the content from the Figjam to the sheet
  • LAUSD Students
  • Educators
  • Funders
  • Parents
  • Students
  • City Staff
  • Non Profit
  • Potential Employers
• Add at least one actual person (that we could interview) into the sheet per definition
  • LAUSD Students
    • STEM club member
    • STEM club non-member
    • Self-taught Software Developer
  • Educators
    • Within our geographical area of interest
    • Outside our geographical area of interest
  • Funders
    • Who are trying to promote DEI
    • Who want to connect people of all ages
    • Parents of privilege who are potential funders
    • Who are passionate about STEM
  • Parents
    • College Graduates with College expectations
    • Not College Graduates with College Expectations
  • Students
    • Don’t want to go to college because of cost, time, motivation, support, or any other tangible factor or psychological reason.
    • Don't want to go to college.
    • Don't want to be STEM college majors
    • Don't want to take STEM classes
  • City Staff
  • Non Profit
  • Employers
    • tech organizations where our students can potentially work
    • Has an internship program for College Students
    • Don't have an internship program for College Students
    • Have a shadow program for High School students to build their interest in STEM, their company and provide mentorship
• Define why they fit the persona
• Define a Biography exercise for our team volunteers for each of the user types where we validate that we have created enough general information about the user to inform our volunteers

Resources/Instructions

TWI: Personas, targets, reasons spreadsheet
Figjam - see scenarios page

[ExperimentsInHonesty]

Notes from Figma (figure out how they fit into the persona):
Sometimes the students we are speaking to have no confidence in the structures that support them
Some students are benefiting from structures that support them

[Rabia2219]

We need to review IP: Personas - User Stories and Journeys [Template with examples], which was updated by Seena so that we have a completed list for our User Groups.