Comparative Research: Twitter #169
Description
Overview
We need to identify what elements of other twitter accounts contain so that we can make our presence competitive
Action Items
- Gather Screen shots of various Twitter accounts on Desktop and mobile
- Identify the elements of a successful presence
- hero
- logo
- URL
- text (number of characters)
- emojis
- Hash Tags
- anything else?
- Identify what should be in our presence
Resources/Instructions
- https://twitter.com/nbc
- hero: highlights their star talent
- text: mentions other related twitter accounts, uses emojis
- https://twitter.com/marvel
- hero: uses the space to promote an upcoming launch (not feasible for us at this time but perhaps later)
- text: lets you know about their various product streams
- https://twitter.com/unicef
- hero: lets you know who you are supporting
- text: It has a call to action, but its unclear what they want you to do.
- https://twitter.com/EW
- hero image is someone's backyard (I think) and is underwhelming
- text: clear and uses emojis
- https://twitter.com/Blklivesmatter
- hero: shows the brand's power is the people who protest
- text: contains links to their other twitter accounts and supports their message
- https://twitter.com/nike
- hero communicates a message telling you they are not a tired brand
- text: a emoji and two hash tags
- https://twitter.com/generalelectric
- the hero works well with the circle of the logo and communicates a tagline
- text: expands and supports the hero
- https://twitter.com/starbucks
- hero: feels fun and evokes a picnic on a summers' day (seasonal)
- text: supports Hero message
- https://twitter.com/forrester
- the hero communicates a tagline
- text: expands and supports the hero