TWE Brand Personality Development

[ExperimentsInHonesty]

Overview

We need to create a brand personality paragraph for our brand book so that we can communicate to future designers and volunteers what the voice off the project is

Action Items

• Review the brand personality statements of the examples
• Brainstorm one for our project

Resources/Instructions

The results of this issue can be found on our wiki now: https://github.com/hackforla/internship/wiki/Internship-Brand-Book

[ExperimentsInHonesty]

In the Jamie Oliver style

Jamie Oliver Example

Because our brand is not a person, this does not seem like a good fit.

[ExperimentsInHonesty]

In the Nike Style

Nike Example

Drafts

• Bonnie: [Name of Brand] has an inclusive, supportive, inspirational and can-do personality.
• Priyanka: [Name of Brand] has a welcoming, supportive, kind, friendly, forgiving and curious personality.
• Rabia: [Name of Brand] has an inclusive environment, supportive, welcoming, patient personality.

All: [Name of Brand] has an inclusive, supportive, welcoming, experimental, forgiving, can-do personality.

[ExperimentsInHonesty]

In the Avon Style

Avon Example

• Perform Analysis of Avon's Personality document
  • Keep in mind how to write content on the website and marketing materials?
  • How does the voice sound?
• Identified word and phrases that describe our voice for the project
• Write a Narrative version similar to Avons

Analysis of what they are communicating

• Tone (no jokes/yes casual but not stodgy)
• Technical (results oriented explanations over technical jargon but be technical when you need to)
• Industry standard language while being grounded (to prove you know what you are talking about without loosing your audience or showing off when an ordinary word will do)
• empowerment
• contractions ok

Analysis of Internship brand

from our documents in the wiki

• Tone is factual
• Clear path - easy to understand where to go next
• provide examples wherever possible
• soft skills advice giving throughout
• opportunities for self evaluation
• Conversational
• methodical and informative
• nonjudgmental
• succinct
• respectful no matter how little experience the audience has
• responsible
• professional
• enthusiastic
• liberal use of emojis
• contractions ok
• Voice should be genuine
  • DO: letting them know how much and why you valued your experience with them
  • Don't: Don't say, "you are the best leader I have ever met" (flattery)
  • Example: I appreciate your exacting standards, working on your team has really made me raise my game. Would you be willing to give me a recommendation?
• ethical

[ExperimentsInHonesty]

In the Bandit Coffee style

Bandit Coffee Example

• Review example
• figure out next steps

Review of the Bandit Coffee Brand, product personality

• This personality is for a product within a brand
• They mention Target Audience, which can helpful
• They also talk about why the name is choosen