logo, color pallet , typography, branding initial work

[priyatalwar]

Overview

To achieve consistency, communicate and present with clarity, we need to create our brand identity

Action Items

• Create a color palette
  • Kelly will try 3-color combos with each word having its own color
    • TechWorkExperience
    • TechWorkInternship
  • Color Palette - Still needs work depending on if we decided to keep the multi-color logo.
• Design a logo
• Typography
  • Please vote font style. Heading and Body. Leave a comment if any.
    • Currently on pause because we need to see what the fonts look like with the colors
• Improve images

Resources/Instructions

Google doc -Thoughts On Research Report Deck And Branding

Related issues

• Brand Values
• UX/UI Experience Profile: Kevin Wang UI-UX#96
• All issues with the branding label
• UX/UI Experience Profile: Mina Rezaei  UI-UX#97

Related work that is ready to be done or is being done:

• Comp Analysis (example: Intern works) UX/UI Experience Profile: Jeff Morrow UI-UX#84
• UX/UI Experience Profile: Kristine Eudey UI-UX#98
• Create a Guide/Template: "Inspect Element" Features in Browser knowledgebase-content#61
• Seena is going to take a pass at use cases from a PM point of view UX/UI Experience Profile: Mina Rezaei  UI-UX#97

Use these links

• Internship project figma file
• FigJam Brand Exercise - for Brand Identity
• Kelly's recording of what she expects from the brand personality exercise

Results

• Down to two names
  • TechWorkInternship
  • TechWorkExperience
• Decided on Tagline:
  • Where learning STEMS from doing
• Decided on Brand personality
  • [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.
• Decided on using colorful logo
  • coming soon
• Brand Values
  • Supportive: We incorporate mentorship into our culture. It supports through defined interaction with peers, pros and managers
  • Collaboration: 
We share ideas and knowledge on diverse cross functional teams to make better software.
  • Practical, Impactful & Fun: We have fun while work on visible projects addressing real world problems.
  • Innovative: 
We use Agile techniques, open source and ethical structures to achieve extraordinary results.
  • Structured / Adaptive:
We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking.
  • 
Inclusivity: We create a place of kindness, generosity and belonging, where you can feel welcome and confident irrespective of age, skill, background, and experience.

Depreciated links

• Kelly's view only Brand Platform draft - the content from this was moved to our main figma file on 2021-12-20
• Font and Color Figma - this got copied to the Internship team figma on 2021-12-07

[priyatalwar]

Update: 10/12: @kellychoe we left you some comments on the document

[ExperimentsInHonesty]

Talk to Kelley about this issue one we are further along in our teams progress.

[priyatalwar]

Talk to Kelley about this issue one we are further along in our teams progress.

Sounds good. I just updated the issue with the FigJam link.

[priyatalwar]

Add missing label: Collaborative work

[Rabia2219]

@kellychoe
You can tag everyone here and let them know that you have updated the file.
@ExperimentsInHonesty @priyatalwar @seenaiype @sniux @Justlee98 @tonydo95 @maruja0516
Please take a look at the FigJam file that Kelly has updated, linked in the resources above. We will be working on it tomorrow. Here is Kelly's message:

"Hi Team,
I made an update to the FigJam Branding Brainstorm. We completed the tagline last week, hoping to work on Personality, Attributes, and Values tomorrow. I added resource links and brief descriptions for each. Feel free to add whenever you get a chance.
Thanks,
Kelly"

Thanks :)

[maruja0516]

Let let me know how I can contribute with this. I will be more than happy to help. @kellychoe you can delegate something to me too.

[kellychoe]

This is your home for next week, please. Add project name (brand name) to the Figjam branding exercise.

[kellychoe]

For Next Week (11/11/2021) :

1. Brand Values Part 2- Take the Attributes we've identified, see below and define them as our values. See Cars.com for ref. and will add the Hotel Chocolate Values for reference in the Figjam.

Our Brand Attributes:
Supportive
Collaboration
Practical
Innovative
Structured / Adaptive
Inclusive
Fun

2. Project Name Scenario exercise @ Bonnie.

To Do for the future:

• Comp Analysis (example: Intern works)
• Google search our brand attributes and taglines- to see results.