Images of zooms for homepage

[ExperimentsInHonesty]

Overview

We need to preference test the hero section of the homepage in order to learn whether the in-person selfie that Bonnie provided in the hfla-site-ux Slack channel on 2/10 or the newly created image of stitched together Zoom meeting screenshots appeals most to potential and actual users of our site. We then can use these learnings to make a data-informed decision about which to move forward with when the new homepage is launched.

Action Items

• Review existing research findings and document in this issue a summary of the findings and the issues of concern, such as small sample size
• Read this article in order to get a refresher/primer/good overview of how best to utilize preference testing.
• Sign up for a free account on Usability Hub.
• Obtain the Zoom screenshots from Bonnie (unless told otherwise).
• Determine if Bonnie prefers us to test between the "serious" selfie or the silly selfie
• If the screenshots are not yet stitched together to create the final image for testing, stich the screenshots together.
• Set up a preference test that asks participants to compare the two versions. Use versions that shows the hero in the context of the whole page, since that is the procedure that the research team decided to use in the first preference test of this series.
• Present findings to Product and together decide on which version should be developed and launched with the redesigned homepage. Also note findings on this from donor interviews.

Resources/Instructions

Usability Hub: An introduction to preference testing
Usability Hub: Sign Up
Figma - Homepage Redesign
Existing donor research
Folder with Zoom Images

Tests Conducted
Pref test 1: Original homepage image Vs. New stock image
Pref test 2: Goofy selfie (w/ tongues sticking out) Vs. Happy/professional selfie (w/out tongues sticking out)
Pref test 3: Happy/professional selfie (w/out tongues sticking out) Vs. Zoom compilation
Pref test 4: Happy/professional selfie (w/out tongues sticking out) Vs. Original homepage image
The happy/professional selfie tested best in Tests 2, 3 and 4 and out performed the Zoom compilation.

• Look at the results at usability hub: https://app.usabilityhub.com/tests/f317c83b986/results/28c61adf70ef

screen capture of the usability hub test in case the url is no longer available

Images Tested
Happy/professional selfie

Goofy selfie (w/ tongues sticking out)

Zoom compilation

[ExperimentsInHonesty]

[github-actions]

Hi @ExperimentsInHonesty.

Please don't forget to add the proper labels to this issue. Currently, the labels for the following are missing:
Size, Role, Feature

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Also, don't forget to remove the "missing labels" afterwards.
To remove a label, the process is similar to adding a label, but you select a currently added label to remove it.

After the proper labels are added, the merge team will review the issue and add a "Ready for Milestone" label once it is ready for prioritization.

Additional Resources:

• Wiki: How to create issues
• Wiki: How to read and interpret labels

[ExperimentsInHonesty]

[summerharveyux]

Progress: decided in design meeting on 2/10 that we'll prep materials for and subsequently run another preference test.

@ExperimentsInHonesty, am I recalling correctly that this next preference test will use an image you already have from pre-COVID? If so, can you please share that image? I'm not seeing it from our 2/10 meeting. And, I know the second image will be created of stitched together screenshots of zoom meetings, and you mentioned you'd be taking screenshots at all your meetings. If there isn't already anyone in charge of stitching together those zoom images, I can figure out how to do so if you share the screenshots with me. thank you!

Blockers: 1) obtaining the existing image. 2) obtaining the individual screenshots and stitching to create the new image.

Next steps: same as blockers above.

Availability: 2 hours Thurs, Fri, and Sat.

[sacamp]

@summerharveyux I believe the images are posted in the hfla-site-ux slack channel.

[summerharveyux]

you're right @sacamp, thank you! I noticed that earlier too and felt silly for asking.

@ExperimentsInHonesty please let me know if I'm correct that you'll be either 1) taking screenshots and stitching them together or 2) taking screenshots with me and sharing them with me so I can stitch them together, or neither! I have the first image for the preference test (the seflies you shared - please let me know if you prefer we test the "goofy" image with everyone making silly faces or the regular selfie), so can run this preference test as soon as we create the second image. thanks so much!!

Blockers: 1) obtaining the individual screenshots and potentially stitching to create the new image, if that needs to be done

Next steps: same as blockers above.

Availability: 2 hours Thurs, Fri, and Sat.

[sacamp]

@summerharveyux can you fill out the issue template at the top of this page so that we know what goal you are working toward? You can use this document to help. Thanks!

[summerharveyux]

Yes, thank you! Will do that today or tomorrow, as soon as I have time. Thanks!

…

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