HSP-005: House of Stake — Social Media & Governance Operations Charter

[whendacha]

House of Stake — Social Media & Governance Operations Charter

I. Introduction

The House of Stake (HoS) is the NEAR ecosystem’s governance hub focused on increasing community participation, coordinating economic design, deploying the protocol treasury responsibly, and advancing research at the intersection of AI and governance.

The HoS Social Media Team ensures that validators, delegates, builders, and the broader NEAR community are informed, engaged, and empowered to participate in governance meaningfully — without censorship or narrative control.

II. Scope of Work

Governance News & AnnouncementsProvide timely, clear updates on proposals, treasury activity, governance research, and community calls.

Standardized Templates & Brand KitMaintain consistent and professional messaging across all channels.

Content PipelineProduce ongoing blog posts, forum threads, social threads, and newsletters.

Channel StewardshipModerate Discord, Telegram, X/Twitter, and governance forums in a neutral manner, without silencing criticism.

Community Voice & FeedbackConduct weekly focus-group calls with validators, delegates, and builders, turning sentiment into actionable insights.

Events & ActivationsOrganize and host AMAs, Twitter Spaces, webinars, and in-person meetups at major crypto events.

Swag & Brand PresenceDesign and distribute swag to grow visibility and strengthen identity.

III. Team Structure & Remuneration

Social Media Lead (1)Runs daily content, moderates channels, manages the editorial calendar, gathers community feedback, and reports monthly KPIs.

Content Manager & AMA Host (1)Drafts governance updates, blog posts, and forum threads; organizes and hosts Twitter Spaces and community calls; publishes recaps.

Designer (1)Creates visuals for posts, threads, event banners, infographics, and swag; maintains the HoS Brand Kit.

RemunerationThe total monthly budget and team allocation will be proposed as a separate item for House of Stake community voting.

IV. Roles & Day-to-Day

Social Media Lead

Maintain the editorial calendar

Publish content on schedule

Moderate governance channels

Run weekly community voice calls

Report on engagement and sentiment

Ensure neutrality and transparency without alignment with centralized entities

Content Manager & AMA Host

Draft, edit, and publish governance updates

Organize and host AMAs and Spaces

Prepare announcements and recaps

Provide summaries of community calls

Designer

Create visuals for reports, threads, posts, banners, and swag

Update and distribute the Brand Kit

Translate complex governance concepts into clear infographics

V. News & Distribution Channels

Official House of Stake communication channels include:

X/Twitter: HoS account

Telegram: HoS News (broadcast) and HoS Chat (discussion)

Governance Forum: gov.near.org (House of Stake section)

House of Stake Blog / Website

Access and Ownership

The current administrator of these channels — NF contractor “Community Squad” — is obligated to transfer full administrative access to the HoS Social Media Team within 7 days from the moment the team and its budget are officially approved.

Fallback Rule

If access to any official HoS channel is not transferred within 7 days, the HoS Social Media Team will create new, fully community-owned channels to guarantee operational independence, transparency, and decentralization.

VI. Reporting & Roadmaps

Monthly ReportsThe Social Media Lead publishes engagement metrics and sentiment analysis publicly on gov.near.org.

6-Month RoadmapsRoadmaps align communication efforts with on-chain activity, elections, milestones, and major governance events.

VII. Key Principles

No Censorship

Censorship of criticism, alternative opinions, or governance oversight is strictly prohibited.Moderation may only address clear violations of the HoS Code of Conduct, as directed by the Ombuds Office . Governance communication must remain open, transparent, and resistant to narrative manipulation.

Independence & Conflict of Interest

To ensure neutrality and eliminate centralized influence, team members must not:

Have any connection to the NEAR Foundation (NF)

Be affiliated with NF contractors

Be affiliated with the HoS Core Team or its contractors

Be part of the HoS Foundation Team, including its board, representatives, or any related entities

This guarantees independence from existing power structures and protects the community voice.

Operational Values

Prioritize Ruthlessly — focus on work that delivers real valueAsync First — ensure fast, clear feedback to maintain momentumDisagree & Commit — debate openly, decide, then executeEmpower & Coordinate — enable community co-ownership of outcomesFluid & Resilient — adapt quickly as governance evolvesWe Are All Owners — transparency, shared responsibility, open communication