root@house:~# echo 'bbbbb' > file.txt
root@house:~# echo -e "aaaaa\nBBBBB\nccccc" | sed -e '/BBBBB/ r file.txt' -e '/BBBBB/ d'
aaaaa
bbbbb
ccccc
root@house:~# echo -e "aaaaa\nBBBBB\nccccc" | sed '/BBBBB/ {r file.txt;d}'
sed: -e expression #1, char 0: unmatched `{'
root@house:~#
root@house:~# sed --version
sed (GNU sed) 4.9
Packaged by Debian