It helps reduce the size of the CSS that is sent down to your users.
For example, if you use BEM naming methodology:
.media{}
.media__img{} /*Not used in current project*/
.media__img--rev{}
.media__body{}
<div class="media">
<img src="logo.png" alt="Foo Corp logo" class="media__img--rev">
<div class="media__body">
<h3>Welcome to Foo Corp</h3>
<p>Foo Corp is the best, seriously!</p>
</div>
</div>
After run selector renaming task:
<div class="a">
<img src="logo.png" alt="Foo Corp logo" class="b">
<div class="c">
<h3>Welcome to Foo Corp</h3>
<p>Foo Corp is the best, seriously!</p>
</div>
</div>