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2 changes: 1 addition & 1 deletion README.md
Original file line number Diff line number Diff line change
Expand Up @@ -153,7 +153,7 @@ analytics.virtualPageview('create-user-account-modal');

#### conversionGoal(action, options)

The `conversionGoal` method is used to record Optimizely [https://help.optimizely.com/hc/en-us/articles/200039925](Custom Event Goals) and [https://help.optimizely.com/hc/en-us/articles/200039865](Revenue Tracking).
The `conversionGoal` method is used to record Optimizely [Custom Event Goals](https://help.optimizely.com/hc/en-us/articles/200039925) and [Revenue Tracking](https://help.optimizely.com/hc/en-us/articles/200039865).

It takes two arguments:
* `action` - A required string that is used in the Optimizely admin interface during experiment setup. This string must match exactly to count as a conversion in a given experiment. Unlike GA events, the Optimizely `action` is *not* converted to Title Case. Avoid using spaces.
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