Principal PM, Growth at Picsart — I build AI-powered systems that help products grow to millions of users.
I've scaled products to 10M+ users twice — not by growing teams, but by building smart systems. Currently at Picsart (150M+ users), where I've 3X'd web traffic to 20M MAU while freeing up time for the work that actually matters.
My approach: Build systems that let small teams punch way above their weight.
- 50+ tools shipped in 1 year with just 2 engineers — built a framework that let us ship 2 complete flows/week
- Page creation: 2 hours → 5 minutes — N8N + LLMs handle the repetitive stuff so we can focus on strategy
- 40+ languages, 2,000+ pages — built a localization system that scales with us as we grow
- LP conversion: 5% → 65% — AI-assisted optimization and rapid experimentation
Automation → N8N, Zapier, Claude Code, custom scripts
AI/LLMs → Claude, GPT-4, custom prompts for content generation
Analytics → Looker, GA4, Amplitude
SEO/AEO → Ahrefs API, GSC, Semrush, Profound
Product → Figma, Strapi CMS, JIRA
| Project | What It Is | Impact |
|---|---|---|
| GTM Orchestrator | AI content generation pipeline for launches | Full content kit (blog, social, ads) in minutes |
| Vibe Design | Programmatic AI design pages | 2,000+ pages, 60K monthly traffic |
| Gen.ai | AI-generated content hub | 10,000+ pages, 100K monthly traffic |
| AI Writer | 60 AI writing tools | 400K MAU, 1.6M generations/month |
| Quicktools | Utility tools for web | 10M MAU, 1M ARR in 18 months |
- 20M monthly users on Picsart.com (3X growth)
- 50K+ live pages under management
- 100K+ templates in the library
- 10M users reached with Quicktools
- 1.6M AI generations per month
Started in marketing (festivals, e-commerce, NGOs) → Product at NU.nl (Netherlands' #1 news app, 8M users) → Enterprise SaaS at Whisbi (Fortune 500 clients) → Growth at Picsart.
Been excited about AI since 2018 when we shipped AI-generated audio news at NU.nl — super fun to see it is now the default for everything we do.
- AEO (Answer Engine Optimization) — getting cited by AI search
- Agentic workflows for product teams
- Programmatic content at scale
- AI-assisted experimentation
Building from Tallinn, Estonia. Previously Amsterdam, Madrid, Barcelona.