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Draft: Add docs for EUID module.#4603

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patmmccann merged 2 commits intoprebid:masterfrom
lionell-pack-ttd:euid-module
Sep 7, 2023
Merged

Draft: Add docs for EUID module.#4603
patmmccann merged 2 commits intoprebid:masterfrom
lionell-pack-ttd:euid-module

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@lionell-pack-ttd
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@lionell-pack-ttd lionell-pack-ttd commented May 26, 2023

Added docs for the new EUID ID module, and made a tweak to the UID2 docs to match a new config option.

🏷 Type of documentation

  • new bid adapter
  • update bid adapter
  • new feature
  • text edit only (wording, typos)
  • bugfix (code examples)
  • new examples

📋 Checklist

  • Related pull requests in prebid.js or server are linked -> Paste link in this list or reference it on the PR itself
  • For new adapters check submitting your adapter docs

Prebid.js PR: prebid/Prebid.js#9968 (I've marked this as a draft until the Prebid.js PR is merged).

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European Unified ID (EUID) is an open-source identity solution built for the open internet and based on the Unified ID 2.0 solution. It leverages encrypted email data to provide a privacy-conscious, secure, and accurate identity standard designed to meet market requirements in Europe and the UK.

EUID relies on user consent before an ID can be added to the bid stream. Consent can be gathered by SSO providers who have integrated against the EUID framework, or through a publisher's own login and consent mechanism.
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would be helpful to contrast the functional differences? if seeking consent is the only difference, why not simply make one module that doesnt do anything in Europe without consent, as most id modules behave?

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@lionell-pack-ttd can you elaborate on this?

From our experience there's also another integration via LiveRamp that does this as well. So this could be interesting for readers whats the difference between Unified ID 2.0 and EUID (other than consent)

@muuki88
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muuki88 commented May 31, 2023

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I made a few formatting suggestions

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bretg commented Jul 27, 2023

I fixed the linter issues. @muuki88 and @patmmccann - please take another look now that this module has been merged?

@bretg bretg requested review from muuki88 and patmmccann July 27, 2023 16:35
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muuki88 commented Jul 27, 2023

@bretg fine by me now.

@bretg bretg added LGTM and removed needs work labels Jul 27, 2023
@patmmccann patmmccann merged commit a69cfa4 into prebid:master Sep 7, 2023
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