Context
Landing conversion work landed on autonomous branch. Need to instrument the full funnel (view → CTA → signup → Pro) in PostHog to measure conversion lift.
Acceptance criteria
- Events: landing_view, cta_click, signup_start, signup_complete, pro_purchase
- Funnel dashboard built in PostHog
- Split by utm_source, utm_campaign, device
- Conversion rate baseline captured (first 7 days)
- Linked from metrics runbook
Blocker
None.
Related planning docs
Context
Landing conversion work landed on autonomous branch. Need to instrument the full funnel (view → CTA → signup → Pro) in PostHog to measure conversion lift.
Acceptance criteria
Blocker
None.
Related planning docs
docs/marketing/landing-conversion-plan.md