adstock

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niisaban / marketing-mix-model

Marketing Mix Modeling (MMM) in Python: ridge regression with adstock & saturation, attribution metrics, and a simple budget optimizer.

python attribution ci sklearn pandas pytest ridge-regression saturation mmm marketing-mix-modeling adstock media-mix

Updated Nov 24, 2025
Python

ashwinkumarglbimr18-cmd / marketing-mix-modeling

Star

India-market Marketing Mix Modeling on 104 weeks of synthetic weekly spend data across 6 channels — recovering channel ROAS with adstock + saturation and recommending a quarterly budget reallocation plan.

python saturation mmm marketing-mix-modeling performance-marketing budget-optimization adstock india-marketing

Updated Apr 27, 2026
Python

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