🚀 AI-powered marketing automation with 75% time reduction & 23% ROI improvement. MCP server for Claude integration.
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Apr 15, 2026 - Python
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roi-optimization
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GlobeStay Travel — Marketing Mix Modeling (MMM) Reproducible weekly panel analysis of total bookings vs performance, digital awareness, and offline media for US, UK (GB), and Germany, with interpretable regressions and budget scenarios.
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Apr 15, 2026 - Python
Causal inference project using DoWhy to isolate the true marketing lift of bank contact methods. Applies Propensity Score Stratification to remove selection bias from raw campaign data and delivers an interactive ROI simulator for budget decision-making.
python data-science causal-inference marketing-analytics streamlit dowhy propensity-score-matching decision-intelligence causal-ai roi-optimization
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Mar 15, 2026 - Python
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