docs: project vision (incomplete)

docs/vision.md

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+# Vision
+
+Why we're building a Canvassing Tool for the Green Party of Ontario.
+
+## Customized tools for Green Party in the Canadian political context
+
+There are a few generic tools for canvassing and calling, but we would need to adapt the Green Party's process to the tools, which would mean a large amount of re-training of staff and volunteers across the country.
+
+## Impact outside the Green Party of Ontario
+
+### In the Green Party
+
+The Green Party of Canada, BC, NB, and PEI are all looking to replace GVote.
+If we build a tool that addresses the concerns of GVote it could become the de facto tool across the Green Party in Canada.
+The UK, Australia, and many other regions are also in a similar position.
+
+### Outside the Green Party
+
+Municipal candidates don't have access to tools like this.
+Providing an open source tool would allow municipal candidates to use tools similar to the GPO's tooling, allowing our volunteers to jump seamlessly into municipal campaigns.
+
+## Engagement of a volunteer base
+
+Opening up new ways to volunteer grows our volunteer base.
+Volunteers who have skills in software, design and product management can have a massive impact by volunteering those skills.
+
+## Existing Tools are cost prohibitive
+
+There are great CRMs at a reasonable price point.
+There are great social media tools at a reasonable price point.
+There are no great canvassing tools at reasonable price points.
+Some quotes we're received have been in the high 100's of thousands per year which is outside our budget.
+
+## This is a Hail Mary
+
+We're unsure if this will be adopted by the GPO.
+The GPO is still completing a needs analysis and continues to evaluate possible vendors.
+But we had a volunteer who was ready to work on this project even if it didn't end up getting used.