Justin Lee: Create Brand values

[priyatalwar]

Overview

We need to marry the brand attributes that we identified and define them as our values.

Action Items

Brand Values Part 2

• See examples on the FigJam for Brand Identity
• Take the Attributes we've identified
• Define them as our values.

Examples: See Cars.com for ref. and will add the Hotel ; Chocolate Values for reference in the Figjam.

Our Brand Attributes:
Supportive
Collaboration
Practical
Innovative
Structured / Adaptive
Inclusive
Fun

FigJam for Brand Identity
Brand and Style Development