Homepage Research - Donors / Partners / Advisors #2015
Description
Dependency
- Create personas: advisors #2706
- Create personas: corporate donors #2704
- Conduct an internal stakeholder interview with Bonnie re volunteers #2589
- Create personas: partners #2705
Overview
We need to create personas for our three target user groups (volunteers, donors / partners, and advisors) in order to ensure the design of the site accounts for each of their goals and concerns, and to support alignment and communication across the team.
Action Items
UX / Research
- Compile existing volunteer research Audit the existing HfLA website UX research on drive #2561
- Interview Bonnie to gain insight on donors/partners
- Conduct interviews with donors/partners.
- Present prototype of new homepage to interviewees for feedback.
- Speak with Rachel Parker Chavez (works at Super By Design) Bonnie will connect us once we’re ready/have a set of questions reviewed and in place. She can advise us in terms of institutional giving and partnership/advisory. Script and messaging to recruit donors in the interview process: HfLA website #2309
- Conduct affinity mapping in order to distill research of target groups and identify overarching themes
- Create personas from research findings
- individual donors
- volunteers Create personas: volunteers #2662
- corporate donors
- partners
- advisors
Resources/Instructions
- Donor/Partner Research Plan
- HfLA UX Research - Google Drive Folder
- Recording/transcript of interview with Bonnie 7/25/21
- Interview Questions for Donors & Financial Partners - Slide Deck
- Miro Board for affinity diagramming
- [Messaging and outreach communication to recruit interviewees]